Vice President of Business Strategy
Roberta joined Siddhi in May 2022, as a member of the Diligence and Strategy team, supporting the promotion of growth of investment portfolio companies and the continuing development of unsurpassed due diligence. She is a value-driven and entrepreneurial business development leader with over 20 years of experience in the consumer products and goods industry. Throughout her career, she has cultivated a natural aptitude for understanding growth development across all aspects of the CPG process with expertise in product development and lifecycle management, strategic sales planning and operations, category management, brand and shopper marketing, leadership development, and corporate governance. Roberta has worked across all sizes of businesses and categories across the CPG environment from retail to distributor to manufacturer.
Prior to Siddhi, Roberta had an illustrious career working for companies such as Whole Foods Market, The J.M. Smucker Company, The Coca-Cola Company, Southern Glazers, and smaller ventures in varying roles. She has been intimately involved as the industry has progressed and changed the current and future role of food in consumers' daily lives. She has been a part of how manufacturers and retailers can influence that role with innovation, merchandising, and supply chain advancements. She has proudly worked on the development of brands such as Topo Chico, Simply Beverages, Honest Tea, RW Knudsen, Sahale, and Stubbs and supported the growth of many others.
She earned her degree from St. Edwards University in Business and Management and Computer Systems Management. She also received the Certified Professional Strategic Advisory certification from the Category Management Association and is involved with that groups continuing education programs.
words to live by
“No matter how good you are, you're going to lose one-third of your games. No matter how bad you are you're going to win one-third of your games. It's the other third that makes the difference.”
― Tommy Lasorda