top of page



Lauri’s 30+ year career in consumer products has centered on her passion for building consumer brands that people fall in love with and driving outsized growth, from a variety of vantage points as a C-suite executive, board member and investor and at levels of scale from startups to multi-billion-dollar revenue companies. Lauri was the Chief Executive Officer of the Shade Store from 2021-2022 and was the CEO of hello products from 2015-2021 where she led the company from its early days through its 2020 acquisition by Colgate. Hello was recognized as an industry game-changer and was the only CPG company named as an Inc. Best Workplace in 2019. Lauri’s prior roles include being a Senior Advisor on the LCatterton Operating Partner team, 10 years as a senior line marketer including serving as CMO of Godiva and Head of Global Brands at Pfizer Consumer Healthcare and serving as a partner at McKinsey and Company and a co-leader of the consumer sector across her 15-year tenure year.

Lauri has been a Board member and an advisor to numerous fast-growth consumer products companies, including her work as an advisory board member at Springboard Enterprises and the New York Fashion Tech Lab and as a Senior Advisor at Prelude Growth Partners, an early-stage consumer growth investment firm. She is a Board Member for the Women in Retail Leadership Circle, a retail industry association. Lauri holds a B.A. Cum Laude from Princeton University and J.D. and M.B.A. degrees from Stanford University.


CEO, The Shade Store Former CEO, Hello Products

bottom of page