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Lauri Kien Kotcher has over 30 years of experience in the consumer products, marketing and consulting industries. Lauri is currently the Chief Executive Officer of the Shade Store. Lauri joined hello products, a personal care company, in January 2015 and served as the CEO of hello products, including guiding hello products through its 2020 acquisition by Colgate. From 2013 to 2015, she was a Senior Advisor at LCatterton on the Operating Partner Team where she served as a board member for three portfolio companies, Strivectin, CoverFX and Ferrara Candy. From 2009 to 2013, Lauri was the Chief Marketing Officer and SVP, Global Brand Development for Godiva Chocolatier, Inc. From 2004 to 2007, Lauri led the Global Brands for Pfizer Consumer Healthcare as Vice President, Global Brand Management and was a member of the Executive Leadership Team. Lauri was previously a Partner at McKinsey & Company where she co-led the North American Consumer Goods practice during her 15 year career there. Lauri currently serves as a director of PackIt, LLC. Lauri has advised numerous entrepreneurial companies through her work at non-profit organizations Springboard Enterprises and the New York Fashion Tech Lab, has served on many private and public growth company boards and is a Senior Advisor at Prelude Growth Partners, an early-stage consumer growth investment firm. She is the Vice Chair of the Board of Trustees at the Churchill School and Center. Lauri holds a B.A. Cum Laude from Princeton University and J.D. and M.B.A. degrees from Stanford University.


CEO, The Shade Store Former CEO, Hello Products

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