David has over 17 years of Food and Beverage Experience, with most of that time spent in Natural Foods spanning many disciplines, including Marketing, Strategy, and Operations. An entrepreneurial spirit and transformational leadership style have equipped David to succeed in various business sizes, from startups to Fortune 500 companies. David first joined Siddhi Ops, Inc. as Vice President of Business Strategy in 2018 and was promoted to Chief Operating Officer shortly after that. In 2020, Siddhi made the Inc 500 list as the 197th fastest-growing private company in the U.S. David Joined Siddhi straight out of his role as Vice President of Operations at Jackson's Honest, a high-growth, salty-snack brand. David thrived at Jackson's Honest, where his talents made him a critical contributor to the Executive Team—involved heavily in supply chain continuity, fundraising, finance, omnichannel brand strategy, sales (B2B/B2C), and marketing. Most notably, before Jackson's Honest, David spent eight years at Whole Foods Market working on multiple aspects of the business: store operations, regional and global marketing initiatives, project management, and purchasing. Pioneering the early days of the Whole Foods Market digital marketing program. When David left Whole Foods Market, he was the Grocery Coordinator in the Rocky Mountain region and was responsible for the financial performance of a >$280MM Grocery program and more than a third of the region's revenue. Accountable for all center-store departments: dry grocery, dairy, bulk, and frozen. With oversight over store design, assortment, procurement, pricing, promotions, and seasonal programming.
David is currently a Partner at Siddhi Capital, where his passion for emerging consumer-focused food and beverage growth brands can flourish. David oversees the success of the Operations Services and Business Operations divisions to ensure Siddhi continues to foster a thriving culture comprised of industry experts and passionate leaders to fulfill Siddhi’s responsibility to support companies challenging conventions and bettering the food system. David works closely with Siddhi's team of expert operators and company founders to support portfolio brands to execute their aspirations and find success in the marketplace. David's passion for new product categories, food trends, and strategy support Siddhi's investment process. David serves on the Board of Directors of Eat Good Fish, Inc (Goodfish) and Maverick Makers Snacks, Inc. (Mavericks Snacks).
words to live by
"Winners never quit and quitters never win."
- Vince Lombardi