AMBER BYLUND

Vice President of Sales Strategy

Prior to joining Siddhi in June 2022, Amber gained strong experience at General Mills, WhiteWave, Danone, and most recently, A Dozen Cousins. Acting on the advice from an early mentor, she has purposefully built a Sales career over the last 14 years that embraces challenging assignments while maintaining a growth mindset.

This has led to her developing core competencies in areas such as trade marketing, strategic planning, account management, category management, new product launch execution, bottoms-up business development, and strategic partnerships. By intentionally meeting people and businesses where they are, Amber has demonstrated the ability to flex her leadership and skillset to deliver against what is needed to win. Over time, these needs have included leading teams through challenging times, financial turnarounds of mature brands, unlocking growth opportunities within highly developed businesses, and scaling challenger brands at retail with limited resources.

During her tenure at A Dozen Cousins, Amber was responsible for creating and leading the strategic Sales plan, which led to the growth of +4,000 doors across natural, grocery, mass, club, and specialty and +129% revenue in just one year. While at Danone, she successfully served as Trade Director overseeing $1B in annual revenue for the company’s most profitable business unit at that time. After this role, Amber had the privilege of leading the Whole Foods customer team and co-founding the employee resource group Black Organization for Leadership at Danone (BOLD). This work led to Amber being recognized with the 2020 National Sales Award for Outstanding Leadership. Other notable brands she has supported during her career include Horizon Organic, International Delight, Silk, SToK, Pillsbury, and Yoplait.

Amber is passionate about challenging the status quo and combines this energy with servant leadership to help those around her maximize their own potential. This includes a strong interest in authenticity and representation – in particular for people of color.

AMBER BYLUND

words to live by

“When you want to succeed as bad as you want to breathe, then you’ll be successful.” ― Eric Thomas