ADRIANA McADOO

Adriana brings years of tactical and execution oriented product development experience in the consumer goods space, having lead initiatives from concept through commercialization for major national retailers and wholesalers. Most recently, she served as lead Product Manager for a new business line, driving product strategy and go-to-market execution to expand into new categories, while also coaching and developing a team on critical thinking, pricing strategy, and cross-functional leadership.

To date, Adriana has launched more than 100 new products and programs across national retail footprints, generating tens of millions of dollars in new sales which consistently exceeded forecasts, including one line that outperformed sales projections by 2.5x and displaced a leading competitor across roughly 1,700 retail locations. Her experience spans cross-functional leadership across engineering, marketing, sales, supply chain, and manufacturing, as well as international supplier negotiation and quality oversight through hands-on manufacturer visits overseas. Adriana was recognized with a 2024 industry innovation award for her contributions to product innovation.

Now applying her consumer goods background to the CPG space, Adriana supports Siddhi's services and investment teams, streamlining processes and communication across the organization. She specializes in project management, consumer insights, competitor research, opportunity recognition, and product line expansion, and is known for her strategic thinking and sharp analytical skillset.